OBSESSION in K-pop fever

With over 3,500 visitors, a big opening celebration and a K-pop concert, the Korean Brand & Entertainment Expo (KBEE) was the largest K-Wave consumer expo outside South Korea.

120 exhibition stands presenting consumer goods from Korea and a big opening show with prominent personalities such as the South Korean ambassador, the Frankfurt city councilwoman and K-pop stars STAYC and KARD made Hall 1 shake at the Frankfurt exhibition grounds. The K-pop stars were the honorary ambassadors of the KBEE, who enthralled the audience with their impressive performances and created an unforgettable atmosphere. The aim of the Expo was to harmoniously integrate Korea's culture and industries and bring them closer to the German K-pop community.

In addition, the KBEE offered a variety of other program items, including:

🥢 a K-food cooking show

💄 a K-beauty makeup show

💃 Cover dance and competitions

✍ a fan sign event with K-pop groups KARD & STAYC

It was the perfect opportunity to dive deeper into Korean culture. Stay tuned for more exciting events and news in the K-pop environment!