Sponsoring - Frankfurt Book Fair

Sponsoring Frankfurter Buchmesse — brand presence at the world's largest book fair

A place for stories — and strong brands

The Frankfurt Book Fair (FBM) is with over 230,000 visitors from more than 100 countries, round 4,300 exhibitors and about7,500 accredited media representatives not only the world's largest trade fair for books and content — it is ainternational cultural and industry event, which generates global attention. What once began as a pure trade fair is now ainteractive world of experience: Meet here Literature and technology, Publishing and pop culture, Economy and society, Creativity and opinion on each other. FBM is a place of diversity, dialogue and encounter — and therefore ahighly attractive image environment for strong brands and partners.

Why sponsorship at FBM?

• International visibility with a diverse, culturally interested and opinion-forming audience
• Access to decision makers from publishing, media, politics, education, film, gaming and tech
• High media presence: FBM is a central topic in national and international reporting
• Cultural credibility: Sponsorship in this environment is not promotional, but valuable
• Experience formats with emotion, creativity and depth of content — ideal for brand activation
• Individual placement options — from stage branding to interactive formats

Our offer: Sponsoring advice & concept development

As an experienced agency with many years of expertise in live communication, we develop together with Frankfurter Buchmesse customized sponsorship packagesthat goes to Brand, target group and budget fit.

We advise on:

• Attractive placement options on the exhibition grounds and in digital formats
• Individual sponsorship packages — tailored to reach, experience value and target group access
• Inclusion of content in programs, talks or activations
• Brand spaces, promotional spaces and special events
• Partnerships with media outlets, network events or up-and-coming talent formats

Let's present your brand together at the book fair.

Whether it's eye-catching branding, a credible partnership or creative activation — we'll find the right place for your brand at the Frankfurt Book Fair.

Get non-binding advice now.