On a big champions tour

48 roadshows implemented on 86 event days

The collaboration between the live marketing agency and the car manufacturer was still very fresh and the Nissan Champions Tour was already successfully implemented. Over 86 days, OBSESSION held a total of 48 dealer events for Nissan in the West Sales Center — from Bielefeld to Darmstadt, with over 800 sales leads. From coordination with dealers, to planning locations and staffing, OBSESSION has once again demonstrated its expertise in the automotive sector.

The roadshows were used for car shows, inner-city festivals, outlet centers, new openings and many more. Raise awareness of the Nissan brand and focus on the Champions League soccer topic — goals achieved! Over 25,000 stand visitors were able to enjoy a varied program on the event days, take test drives, be photographed in a Champions League atmosphere and test their skills on the ball. As a full-service agency, OBSESSION As a reliable partner, responsible for concept development, tour and process planning, personnel research and booking, through to promotional training for personnel. In addition, the promotion campaign, including process coordination and monitoring, as well as assembly and dismantling of equipment and qualified lead generation, was implemented by OBSESSION. Over 684 test drives, 21,000 distributed giveaways, over 1,300 UCL mini trophies issued and over 5,300 printed Nissan photos — the figures speak for themselves.

Football trunk challenge and robokeeper

Nissan had the opportunity to showcase its automotive stars: the compact Pulsar, as well as the successful Nissan crossover models Qashqai and Juke. For this purpose, an entertaining soccer program was set up, in which visitors can demonstrate their sporting ambitions — such as the Robokeeper and the Football Trunk Challenge. And in the photo box, they were able to be photographed together in a real stadium atmosphere. “It was a very successful event for us. We were able to attract new interested parties to the Nissan brand and have had good discussions as a result. We also had the opportunity to personally present Nissan news to existing customers on site. The promoters were really great! The team was very dedicated, friendly and professional! “, says the Hornbacher car dealership from Kelkheim.

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