Schöfferhofer Grapefruit Draft Promotion

3 months - 11 cities - over 5,200 tastings on 20 activation days

  • Germany-wide promotion tour in popular outdoor locations with the new “Grape-vom-Feg”
  • Increasing brand popularity through eye-catching, free tasting campaign with integrated social media competition
  • Coordination of the entire logistics and handling of tour equipment as well as all advertising material
  • Implementation of the tour plan together with 15 promoters, the respective locations

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