Traffic jam breakfast

OBSESSION organized the traffic jam for OPEL two years in a row. With a friendly smile, the promotion teams surprised the target group of drivers in morning traffic jams, parking garages, shopping centers and in downtown areas.

  • 183 sorties
  • 450,000 bags
  • 2.6 million € in kind
  • Cross-marketing campaign with partners from the food industry: RedBull, Daim, Werthers Original. Ricola, etc.

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