Live production of the Pret A Diner

Exclusive presentation at the House of Beautiful during the IAA

Following the world-famous pop-up dinner experience concept — “PRET A DINER” — led by the international premium catering company Kofler & Kompanie, the former Deutsche Bank building in downtown Frankfurt became the HOUSE of BEAUTIFUL — a place “of beauty and perfect enjoyment.” The perfect stage for the live presentation of the car brand ASTON MARTIN, which was presented here exclusively as part of the International Automobile Exhibition with product exhibitions and exclusive press and dealer events. With the HOUSE of BEAUTIFUL, OBSESSION created an inspiring ambiance of modern art, lively music and culinary delights for the premium vehicle manufacturer. Highlights of the exhibition included the groundbreaking Aston Martin Valkyrie hypercar, but also the brand new version of the Vanquish Zagato Volante and the FIA World Endurance Championship Car.