Product release as a live digital experience

To mark the release of the new Panasonic TOUGHBOOK, OBSESSION organized the live digital event 'TOUGHBOOK Factory & Future Work TOUR' for Panasonic Marketing Europe GmbH, in which customers and partners from the corporate environment could participate.

• Highlight: Virtual visit to the TOUGHBOOK Factory in Japan, including a live connection to General Manager Panasonic Japan with the opportunity for participants to interact
  
  
• Program items: Opening speech, virtual factory tour of ToughBook plans in Japan, live connection to the general manager in Japan, presentation by Rohde & Schwarz Cybersecurity, keynote speech by innovation research company TrendOne, Q&A session
  
  
• Services: Conception and Direction Planning, Scheduling and Briefings from Speakers and Service Providers, Creation/Design of a Landing Page (including Registration Process for Participants) and a Conference Page for the Stream (including Live Interaction Tool)
  
  
• Implementation: streaming studio in Berlin, event direction at OBSESSION Office FFM, customer in Wiesbaden + Japan and 100 participants all over the world