In 2025, Lech Zürs at Arlber was once again the place to be when makers and decision makers from marketing, advertising and media met for one of the most unusual events in the industry: the HORIZON SNOWMASTERS. For three days, they didn't just talk about the future — it was lived. In the midst of a fantastic winter backdrop, moments were created that reverberate for a long time to come.

What was special this year? A lot.

Even the start was tough: At DMEXCO Brands & Agencies VIP dinner exclusivity met alpine magic at 1,800 meters above sea level — an evening full of inspiring conversations and high-level networking. The Digital Distillery The Newly Opened Lech Worlds was then the perfect place for in-depth discussion: top-class speakers, exciting panels and honest discussions opened up fresh perspectives and made it clear — this is not just talk, here people move.

Moved and sporty continued at Ski Tours with Lech Zürs Tourismus GmbH or the legendary SNOWMASTERS RALLY, the head was ventilated again in fresh air, sun and snow — an experience that binds together and inspires.

The DMEXCO Top Talk proved that big ideas can also arise in a living room atmosphere. In a relaxed setting, insights were shared and trends were discussed — completely without filters.

And while the sun was sparkling outside and the conditions were perfect for winter sports, Nina-Sofie Berghammer with her music for the emotional violin sound.

It was a very special event and we would like to thank all participants, partners and speakers — together with you, this event was extraordinary, special and legendary!