Ferrari Roma in White "La Nuova Dolce Vita"

OBSESSION meets Ferrari “Roma in White”

OBSESSION brings the Ferrari Roma and “La Nuova Dolce Vita” to the snowy Lech mountain region in the heart of Austria.

To reach potential new customers, a selected number of guests will be invited to the fantastic snowy landscape of the Austrian mountains to experience the new Ferrari Roma. The carefully selected location, the luxury ski hotel “Aurelio,” will be the setting for the Roma presentation and reflects the special charm of “La Nuova Dolce Vita”.

At the heart of the campaign is an exclusive target group of Ferrari enthusiasts and those who aspire to be one. They will have the opportunity to witness the live presentation of the Ferrari Roma on the Hero Car Display, specially manufactured for Ferrari, and to register for test drives. Our trained employees, including a car explainer and a hostess, will accompany the guests at the event and are available to provide advice and assistance at all times.

With the successful implementation of all measures, OBSESSION achieves high reach for the Ferrari brand. By reaching out to new target groups, we were able to register numerous test drives, as well as generate successful sales leads.

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