Set the stage for the best! The Summer Festival of Commerce opened its doors and let The Best of the Best in the Food Trade Live Up. In the Magnificent Social House of the Palmengarten, people gathered over 500 gueststo celebrate industry stars.

With the Support of a Top-Class Advisory Board from Leading Trade Organizations, Food Newspaper Direct Also This Year Outstanding Market Managers, House Managers, Teams and Self-Employed People from the Food Trade for SUPERMARKET STARS 2024 and Celebrates Retail and Industry Innovations and Ideas. The Coveted Trophies were awarded in the categories Market Manager, House Manager and Team in Gold, Silver and Bronze. The individual prize for the young entrepreneur of the year was particularly exciting. The Focus was on Team Spirit and Above-Average Commitment.

Anyone who wanted to take a culinary break between the inspiring speeches, the award ceremony and the lively party had plenty of opportunity to do so at the sponsors' stands in the best summer weather. The big brands of Coca-Cola, Ferrero, Devely, Ditsch, EatHappy, San Lucar, up to Melitta presented an impressive selection of exquisite dishes and innovative new products. Enthusiastic right in the middle hiking with ovomaltine the guests with a cool sample tasting and coveted samplings, which created a good mood and delicious taste experiences.

The diversity once again reflects the creativity and quality of the industry. Guests were able to try and enjoy their heart's content while being inspired by the latest trends and ideas. The “Summer Festival of Retail” was once again a feast for the senses, focusing just as much on culinary highlights as on the evening's excellent personalities.