OMR 2025 has shown it once again: The Internet belongs to AI. From content management to automated advertising — artificial intelligence has long been determining what we see, read and hear...
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Today, incentive trips are much more than just a thank-you gift. They are a real tool for motivation, appreciation and team cohesion — if they are well planned. And that's exactly where it gets exciting:...
The battle for attention in the consumer goods market is getting tougher — especially among young target groups between 16 and 30. They are digitally native, more critical, more impatient and at the same time more open to brands that speak their language and create real added value. Traditional promotional campaigns alone are no longer enough...
The event industry is changing — and at a fast pace. For companies that are planning events in 2025 and 2026, this means that those who only rely on tried and tested methods will be difficult to reach their target groups...
How do sustainable events work? Are these even possible today? Which approaches can be used to make events more sustainable? Find out more about sustainability in our article.
Live events will be back, because we need all social contacts and personal exchange — human to human. Digital — as we too have been able to see for a year — can certainly replace a number of things and also improve many things. But creating a real atmosphere is really challenging...
OBSESSION on tour! Impressive desert and savanna landscapes with an adventurous character, friendly people, warm hospitality, first-class accommodation, mostly lodge hotels. NAMIBIA, a fascinating travel destination...