Today, incentive trips are much more than just a thank-you gift. They are a real tool for motivation, appreciation and team cohesion — if they are well planned. And that's exactly where it gets exciting:...
The battle for attention in the consumer goods market is getting tougher — especially among young target groups between 16 and 30. They are digitally native, more critical, more impatient and at the same time more open to brands that speak their language and create real added value. Traditional promotional campaigns alone are no longer enough...
The event industry is changing — and at a fast pace. For companies that are planning events in 2025 and 2026, this means that those who only rely on tried and tested methods will be difficult to reach their target groups...
