Product release as a live digital experience

To mark the release of the new Panasonic TOUGHBOOK, OBSESSION organized the live digital event 'TOUGHBOOK Factory & Future Work TOUR' for Panasonic Marketing Europe GmbH, in which customers and partners from the corporate environment could participate.

• Highlight: Virtual visit to the TOUGHBOOK Factory in Japan, including a live connection to General Manager Panasonic Japan with the opportunity for participants to interact
  
  
• Program items: Opening speech, virtual factory tour of ToughBook plant in Japan, live connection to the general manager in Japan, presentation by Rohde & Schwarz Cybersecurity, keynote speech by innovation research company TrendOne, Q&A session
  
  
• Services: Conception and direction planning, scheduling and briefings from speakers and service providers, creation/design of a landing page (including registration process for participants) and a conference page for the stream (including live interaction tool)
  
  
• Implementation: streaming studio in Berlin, event direction at OBSESSION Office FFM, customer in Wiesbaden + Japan and 100 participants all over the world