Million Euro Challenge

World's biggest poker event series with a big stage show

Three times in a row, OBSESSION hosted the world's biggest live poker event with the world's best poker professionals from the Full Tilt team, countless side events and the world's largest live poker tournament. Extensive communication on TV, radio, print, online and ambient media as well as hosting the grand TV final on DSF — with prize money of 1 million euros. In 2007, the event series started with six major events over three weekends in Wiesbaden, Cologne, Berlin, Hamburg, Stuttgart and Munich, with over 12,600 tournament players and almost 20,000 visitors. In 2008, the event grew to 7,000 poker fans and 2,900 tournament participants. In 2009, events in Hamburg and Salzburg broke with over 50,000 online qualifiers, almost 13,000 visitors and 7,800 Tournament players set new records. 230 tons of equipment, 20 large projections, 8 live cameras and 200 poker tables set new standards.


  • Official market entry in Germany in 2007 and in Austria in 2009
  • Increasing brand awareness
  • Generation of new customer contacts
  • Establishing FullTiltPoker.net as “THE” poker brand
  • Differentiation from competition

Agency performance

  • Organizers of the events and the TV finale
  • Conception, planning, organization and event execution
  • Location management & event technology
  • (Stage, Sound & Light, Media Technology)
  • Show production, decoration and branding
  • Accompanying event communication
  • Personnel management of up to 1,000 employees
  • Participant management database
  • Warehousing & transport logistics
  • design and production of event modules,
  • Sampling articles & flyers
  • Evaluation, reporting & documentation

Let's connect

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