Ferrari Roma Roadshow "La Nuova Dolce Vita"

OBSESSION implements Top Visibility Campaign for Ferrari

As an organizer of a total of seven exclusive events We are up close and personal with luxury cars. Together with Autohaus UlrichFrankfurt, OBSESSION brings Ferrari Roma and “La Nuova Dolce Vita” to the Rein-Main and Rhine-Neckar metropolitan regions (Events in Wiesbaden, Frankfurt, Mainz, Heidelberg, German Wine Route, among others).

In order to address the extended target group, OBSESSION is developing specifically as part of Top Visibility Campaign A new Experience concept All about the Ferrari Roma. At exclusive events, guests can experience his modern interpretation of the Italian lifestyle up close, with the option to sign up for test drives. The carefully selected locations at high-traffic locations reflect the special charm of La Nuova Dolce Vita and a sense of luxury.

The campaign focuses on targeted Social media measures for lead generation. Ferrari enthusiasts and potential buyers will be met via media partners and via a Online campaign on social media channels Facebook, Instagram and LinkedIn invited to see Ferrari Roma and “La Nuova Dolce Vita” live.
Through detailed targeting, the target group is reached via Social media ads identified and made curious to register for the exclusive events via specially filmed teaser videos. Through social ads on Facebook, interested parties entered event groups in which the Communities were picked up again and again with further posts. On the associated landing page, interested parties can obtain further information and have the option to register.

Additional reach for the luxury brand Ferrari and the car dealership is achieved through the integration of Influencers on event and collaborations with local blogs and social media accounts.

With successful implementation of all measures, OBSESSION achieves for the car dealership UlrichFrankfurt and the Ferrari brand high ranges. Through the opening up new target groups Numerous registrations for test drives and sales talks could be generated.

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