Be a Ferraristi

Ferrari Incentive in Florence

Design, organization & implementation of the final 3-day incentive trip of the annual AWARD program of a client from the financial services sector to Florence. Participants were the winners of the internal competition, their partners and parts of the company's board of directors. An extraordinary trip with Ferraris and Vespas on the famous Via Chiantigiana through the Chianti region and a visit to beautiful, historic sights in Florence and the surrounding area made the incentive trip a special reward for a total of 350 participants.

  • Ferrari tour of the Chianti region
  • Vespa tour to a Castello with pasta course
  • Gala dinner at a historic castle
  • Private guided tour of Galleria degli Uffizi
  • Shopping & Sightseeing in Florence


  • Implementation of an internal “Circle of Excellence Award”
  • Incentive trip is the highlight of the one-year COE membership
  • Reward function, promotion of a sense of community and intensive identification with the company

Agency performance

  • Conception, planning, organization & implementation of the incentive trip
  • Participant management including flight booking & transfer logistics
  • Hotel booking and coordination of all partners and service providers
  • Design & programming of database-based online registration
  • Event microsite including review and photo gallery
  • Logo development of the “Circle of Excellence”
  • Design & production of awards, printed materials and giveaways
  • Documentation and reporting

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